Some high quality professional footage of Tom Waits joining the Rolling Stones on stage in Oakland courtesy of the Stones. Includes some commentary from Tom about the experience.
Create a More compelling Customer Experience by Marketing Your Story
Digital Analyst and Sociologist Brian Solis believes “now’s the time for investing in something more than price, performance or value. The customer experience is everything now. Businesses must create experiences that mean something”.
In today’s marketing and advertising, trusting the company or person first, before you buy what they are offering is quickly becoming the norm. People simply do not want to be marketed to or sold by people and companies that have not earned their loyalty and trust.
Telling more of the story in all of your marketing about your process, results and experiences to create the customer experience with you is a very effective approach and tactic that works to build that interest.
Show Integrity and Credibility
Forget about trying to fool people today. Transparency and Google will out you. Be who you say you are and do what you say you are going to do. Zappos does this so well.
We wanted to refer back to our January Blog article: Top Content Marketing Tactics That Grow Your Business and Brand and talk more about aggregating rich content on your blog site.
Making your blog an active hub that people want to frequent, learning from and recommend pays big dividends. Ultimately, if you can write content, you should, but finding and featuring great articles and authors is also a great way to provide resources for your community.
Here are some FAQ’s about aggregating content.
What kind of content should I be featuring?
In today’s business world, you’ll probably get just one chance to make a dynamite first impression and that’s why, how you look online, on your marketing materials, and in person is so important.
We are judge by our visual image and branding. It makes a statement, gives an important first vibe and can make all the difference in what next step someone is willing to take.
So what’s your SWAG, both inside and out?
It starts with your Sparkle. How you look and your personality. Being optimistic, outgoing and having humility and humor are what sparkle is all about. These qualities are magnetic.
My colleague and friend Deborah Shane talks about the 5 Keys to Styling Your Personal Branding:
· Find Your Sweet Spot and Live there.
· Look Like a Million Bucks.
· Serve More, Sell Later.
· Be More, Do More.
· Suit up, Show Up and Speak Up.
According to marketing software giant Hub Spot: Social media is changing—its rushing into its most visual stage. If you aren’t prepared for the visual content revolution, you may be left in the dust”.
This year, at Ad Marketing we took our visual imaging and marketing, as well as our clients very seriously and to the next step! We made sure our websites, blog sites and social media sites were all real time, up to date, appealing, easy to find and easy to navigate.
We call it “The Sum of All Things Concerned”, where we use media, technology, social platforms and engagement to coordinate the movement of multiple disciplines to capture market attention, engagement and action.
Here’s TopTenz.net Top 10 Brands. They all have a distinct visual presence.
We start with and can help you with ideas about your own brand identification, helping you break through the clutter and making sure that you gain the attention you need to stand out and be successful.
We now know and we are very sure that combining in-person relationship building with the web, online and social media relationship building is the best way to secure your reputation, authority and reach.
IBM surveyed 1,700 CMO’s, who admitted that creating an emotional connection with their customers has become one of their top priorities. They reported that as much as enhancing their brand’s PR, they need to leverage people’s emotions as well.
The question of why to blog and what to blog about is important to answer but no matter why or what, blogging is one of the most effective platforms to use to build impact, reach and reputation.
According to Technorati’s 2012 State of the Blogosphere: Asked what the primary reason they blog, the greatest number of respondents overall said they use their blog as a way to share expertise and experience with others. Many Hobbyists use it as a source to speak their mind on an area of interest (31%) while Entrepreneurs primarily use their blog to attract new clients to their business (29%). More than 60% of Corporate and Entrepreneur bloggers have gained greater visibility in their industry through blogging.
Here are some suggested steps to initiate your blog or to help you get more serious about your existing blog.
Do you ever wonder why some animals have survived thousands of years and others haven’t?
What does “survival of the fittest” really mean?
For the dinosaur, whose extinction took many years, their extinction was caused by biological changes that made them less competitive with other organisms, especially the mammals that were just beginning to appear.
The interesting Chameleon for a reptile has excellent vision, capable of focusing in on the smallest insects from half a foot away.
The highly evolved Dolphin’s longevity and survival is because they’re smarter than almost any other creature on the planet. Dolphins are extremely social animals.
In the advertising business, …